Privacy Policy
Last Updated: January 2026
buildbasebmw.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and any other information you voluntarily provide.
- Device Information: IP address, browser type, operating system, referring URLs, and device identifiers.
- Cookies: Information stored through cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on pages, clicks, referral sources, and other interaction data.
How We Use Information
We use the information we collect for the following purposes:
- To analyze website performance and user behaviour through analytics services.
- To track affiliate commissions and performance metrics from casino partners.
- To improve site functionality, content, and user experience.
- To send promotional materials, newsletters, and marketing communications (with your consent).
- To comply with legal obligations and enforce our terms of service.
- To prevent fraud and enhance website security.
Cookie Policy
We use cookies and similar technologies to enhance your experience on buildbasebmw.co.uk. These include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to understand how you interact with our content.
- Affiliate Tracking Cookies: Monitor clicks and referrals to casino partners for commission purposes.
- Marketing Cookies: Deliver targeted advertisements and promotional content.
You can control cookies through your browser settings or opt-out of non-essential cookies at any time. Please note that disabling cookies may affect site functionality.
Third-Party Links
buildbasebmw.co.uk contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices or content of these external sites. When you click on affiliate links to casino partners, you are subject to their respective privacy policies. We recommend reviewing their terms before providing personal information or engaging in gambling activities.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Access your personal data.
- Correct inaccurate information.
- Request deletion of your data (right to be forgotten).
- Restrict processing of your information.
- Object to data processing.
- Request data portability.
- Withdraw consent at any time.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Personal data is retained for up to 3 years after your last interaction with our site.
- Affiliate tracking data may be retained for accounting and dispute resolution purposes (7 years).
- Analytics data is retained for up to 2 years.
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: privacy@buildbasebmw.co.uk
We will respond to your request within 30 days in accordance with UK GDPR requirements.